Communication Flows as a tool to support business management

The amount and type of communications in the company are increasing exponentially, going hand in hand with business growth.

Integration of all information from different channels, sources and platforms is critical to foster organization and productivity within the various business functions. The maintenance of an effective
information flow system
enables the advanced enterprise to improve its processes and react quickly to external requirements.

Even more so in the digital age, the strategic management of communication flows is a source of competitive advantage for enterprises in business development and productivity of different business departments. In fact, in order to perform their roles properly and ensure operational effectiveness, the various business functions must be able to have accurate, official, and up-to-date data related to the processes under their purview, and they must be able to retrieve the information Wherever and whenever the need arises.

In many business settings, however, the flow of information is often hindered by a variety of factors, not the least of which is the lack of adequate technological systems capable of integrating, protecting and managing corporate information assets. This results in difficulty in accessing and poor traceability of information, loss of important data, extended management time and cost, and lack of operational effectiveness.

An efficient and controlled information flow system, on the other hand, helps protect information and store it properly so that it is available to everyone at all times. It therefore becomes essential to use systems that enable:

• Full control over information flows and tracking of all incoming and outgoing communications
• The proper storage of information
• Their sharing among different departments and business functions
• The protection of information so as to minimize the risk of unauthorized access
• The management of the entire process of generating, managing and sending push/pull communications to customers